With rising grocery prices and packed schedules, many Americans are turning to delivery apps like Instacart—but is Instacart worth it in 2025? Whether you're considering it for weekly shopping or as a flexible way to earn money, it's important to weigh the real costs, benefits, and limitations. In this full breakdown, we explore how Instacart works, how much Instacart costs, whether Instacart prices are higher than in-store, and what shoppers and drivers alike can expect. From savings and time efficiency to pay rates and driver perks, this guide helps you decide if Instacart is the right fit for your lifestyle.
What Is Instacart and How Does It Work?
Instacart is a leading on-demand grocery delivery service that connects users with personal shoppers who pick and deliver groceries from local stores. Operating across the U.S. and parts of Canada, it offers a convenient way for customers to shop from major grocery chains without leaving home.
So, how does Instacart shopping work?
Customers place an order through the Instacart app for Android or iOS—or via the website—by selecting items from partner stores in their area. Once the order is placed, a trained Instacart shopper is assigned to pick, pack, and deliver the items within a chosen time slot, often on the same day.
For drivers (called shoppers), the app works as a flexible gig platform. Working with Instacart allows drivers to accept batches, shop for items, and deliver them—all managed through the shopper version of the app. You can choose your hours, accept or decline orders, and get paid weekly.
How to work at Instacart is simple: sign up online, complete a background check, and download the shopper app to start accepting gigs.
Instacart also offers optional features like Express membership, real-time chat with your shopper, and substitution choices if a product is out of stock. For shoppers and drivers alike, it operates similarly to rideshare apps—only you're delivering groceries, not people.
Whether you're thinking about how to work at Instacart or just want groceries at your doorstep, the app is designed for simplicity, speed, and convenience.
How Much Does Instacart Cost in 2025?
If you're a new user, one of the first questions you'll ask is: how much does Instacart cost? While it’s free to download and browse, the actual delivery and service fees vary depending on how you use the app—and whether you subscribe to Instacart’s membership.
Instacart’s Basic Fees
For non-members, Instacart charges:
- A delivery fee starting at $3.99 per order
- A service fee (usually 5%–10% of the order total)
- Optional tip for the driver, which goes directly to the shopper
Additional fees may apply for heavy items, peak delivery times, or small order totals.
So, is Instacart expensive? Compared to shopping in-store, yes. You’re paying for convenience, delivery, and sometimes higher product prices.
Instacart Express (Now Called Instacart+) Membership
For frequent users, Instacart offers a premium membership known as Instacart+.
How much is the Instacart membership?
- $99 per year, or
- $9.99 per month
Members get:
- Free delivery on all orders over $35
- Reduced service fees
- Exclusive promotions and partner perks
There’s also an Instacart free trial (14 days) available to test the membership. You can cancel anytime before the trial ends to avoid charges.
Do You Have to Pay for Instacart?
No, you don’t have to pay to use the app—but if you want groceries delivered, you’ll incur the fees mentioned above unless you subscribe to Instacart+. Some stores also allow “pickup only” orders, which have lower or no fees.
Final Take
So, how expensive is Instacart? It depends on your usage. If you only use it occasionally, paying per order might make sense. But if you order groceries weekly or multiple times per month, the cost of Instacart membership may actually save you money over time.
Tempted to try it? Use the Instacart free trial (14 days) to test the service before committing. Just remember to track your membership settings if you don’t plan to keep it long-term.
Are Instacart Prices Higher Than In-Store?
One of the most common questions new users ask is: are Instacart prices higher than shopping in person? The answer is yes—but with some nuance.
Product Pricing on Instacart
Many stores on Instacart charge higher item prices compared to their in-store rates. This markup typically covers Instacart’s role in managing the order, coordinating the shopper, and handling logistics. You may not notice much on individual items, but on a full grocery haul, the difference can add up.
Some stores disclose this directly within the app with a note like:
“Prices on Instacart may be higher than in-store prices.”
So if you're comparing receipts, don’t be surprised if a $75 in-store cart ends up costing you $85 or more on Instacart.
What Contributes to Higher Costs?
Several factors make Instacart more expensive than in-person shopping:
- Delivery fees and service charges
- Tip for the driver (which is encouraged)
- Store markups on product prices
- Small order fees (applied to orders under $35)
Even with Instacart membership, while delivery is free, you may still pay more per item—unless your store offers “same as in-store pricing.”
Are There Ways to Save?
Yes. Here are a few ways to reduce costs:
- Use the Instacart free trial (14 days) to access free delivery and reduced service fees.
- Shop stores that offer “everyday store pricing” in the app.
- Buy in bulk to avoid small order fees.
- Tip smartly—consider value, distance, and order complexity—but only overextend if it fits your budget.
Is Instacart Worth It for Shoppers Who Order Groceries?
If you’re a busy parent, working professional, or someone who simply dislikes grocery shopping, you’ve probably wondered: is Instacart worth it for everyday grocery needs?
Here’s a breakdown of where the value lies—and when it might not be the best fit.
When Instacart Is Worth It
- Time-Saving Convenience
The biggest draw of the Instacart grocery delivery service is time. In under 10 minutes, you can place a full order without ever stepping foot in a store. That’s several hours saved each month. - Same-Day and Scheduled Delivery
Need ingredients for dinner tonight or want groceries dropped off while you’re at work? Instacart gives you flexible windows, often with same-day delivery options. - Wide Store Selection
With access to retailers like Costco, Safeway, Publix, and CVS, you can comparison-shop across stores. You can also find local and specialty grocers in many areas. - Real-Time Communication with Shoppers
You get to chat with your shopper while they’re in-store. If something’s out of stock, they’ll offer substitutions and wait for your approval. - Contactless Delivery
Especially since the pandemic, many shoppers value the ability to have groceries left safely at the door.
When Instacart May Not Be Worth It
- Budget-Conscious Shoppers
As explored earlier, are Instacart prices higher? Often, yes. Add service fees, tips, and delivery charges, and your order may cost 20–30% more than in-store shopping. - Product Quality Control
Some users don’t like that someone else is picking their produce or meat. While most shoppers are well-trained, results can vary. - Unreliable Substitutions
If a store is out of stock on key items, some shoppers may choose substitutions you wouldn’t have picked—although you can set preferences to reduce this risk.
So, Is It Worth It?
If you value convenience, flexibility, and saved time more than squeezing every penny, then Instacart is worth it—especially when used strategically.
Want to test it out without a full commitment? Start with the Instacart free trial (14 days) to see how well the service fits your lifestyle before paying for a membership or placing larger orders.
Instacart vs. DoorDash vs. Uber Eats: Which Grocery Delivery Is the Best?
With so many grocery delivery options available, many users wonder: which grocery delivery is the best? In 2025, the top three contenders are Instacart, DoorDash, and Uber Eats. While all three offer grocery delivery, they each have different strengths depending on what you value most—speed, pricing, or variety.
Let’s break it down.
1. Instacart: Full Grocery Experience
Instacart grocery delivery service is built specifically for groceries. It offers:
- Access to major national chains (Costco, Safeway, Kroger, ALDI, etc.)
- Trained shoppers who pick, pack, and deliver your full cart
- In-app substitution approval and real-time chat with your shopper
Pros:
- Most extensive grocery selection
- Same-day delivery
- Works well for weekly or large family shopping
Cons:
- Instacart prices may be higher
- Service and delivery fees add up without a membership
- Requires a tip for drivers (shoppers)
2. DoorDash: Fast & Convenient Add-Ons
While originally a restaurant-focused delivery app, DoorDash now partners with select grocery stores like Walmart, Safeway, and 7-Eleven.
Pros:
- Great for smaller, faster orders
- Often has lower delivery fees than Instacart for light carts
- Includes non-grocery options in one app
Cons:
- Limited in-store selection
- No ability to approve substitutions in real time
- Delivery may be handled by non-grocery-specific dashers
3. Uber Eats: Growing Grocery Presence
Uber Eats has expanded into groceries by partnering with stores like Albertsons and Meijer in select areas. It’s best suited for urban areas and quick, smaller hauls.
Pros:
- Fast delivery windows (especially in cities)
- Bundles groceries with takeout for multi-tasking shoppers
- Works well if you already use Uber
Cons:
- Less grocery-focused interface
- Item availability varies by region
- Limited store partnerships compared to Instacart
Final Verdict: Instacart vs DoorDash vs Uber Eats
- Use Instacart for full grocery hauls, better item selection, and customization—even if it costs a bit more.
- Choose DoorDash for quick convenience items or add-ons when you don’t need much.
- Try Uber Eats for small grocery orders in city areas, especially if you’re already using the app for food delivery.
If you're a regular grocery shopper who needs precision, variety, and scheduled delivery, Instacart is worth it. For casual or on-the-go purchases, the others offer fast alternatives—but not the same depth of service.
What Stores Use Instacart in 2025?
One of the biggest advantages of using the Instacart grocery delivery service is the wide range of retail partners it offers. If you're wondering what stores use Instacart, the list is long—and growing.
As of 2025, Instacart partners with over 900 national, regional, and local retailers across the U.S., covering everything from major supermarket chains to specialty grocers and pharmacies. This makes it one of the most versatile grocery delivery platforms available.
National Chains on Instacart
Here are some of the biggest U.S. brands available on Instacart:
- Costco (no membership required to order through Instacart)
- Kroger
- Safeway
- ALDI
- Publix
- Sam’s Club
- Sprouts Farmers Market
- Wegmans
- Meijer
- CVS Pharmacy
- The Fresh Market
These stores span groceries, organic produce, bulk goods, and pharmacy items. Depending on your location, availability may vary slightly, but most urban and suburban areas in the U.S. have access to at least 3–5 major chains through the Instacart app.
Local & Regional Retailers
In addition to national partners, Instacart also supports:
- Ethnic markets
- Co-ops
- Local bakeries and delis
- Independent health food stores
This flexibility lets users shop small while enjoying the same delivery benefits.
Do You Need Store Memberships?
One common question is whether you need a Costco or Sam’s Club card to order via Instacart. The answer is no. When ordering through Instacart, store memberships are not required—though you may pay slightly higher prices on those items.
Why This Matters
Knowing what stores use Instacart is essential when evaluating is Instacart worth it. Having access to your preferred stores, your favorite brands, and products not available elsewhere is a huge part of the value equation.
This wide store network is one reason Instacart continues to lead over competitors like DoorDash and Uber Eats when it comes to full grocery delivery.
How to Work at Instacart: Shopper Requirements & Signup
If you're considering a flexible side hustle or want to earn income on your own terms, you may be asking: how can I work for Instacart, and what does the process involve?
Let’s break down how to get started as a shopper on the Instacart platform in 2025.
Instacart Shopper Roles: In-Store vs. Full-Service
There are two types of roles:
- Full-Service Shopper
This is the most common gig. You shop and deliver groceries directly to customers. You’ll need access to a vehicle and a smartphone. Full-service shoppers are independent contractors and can work as much—or as little—as they like. - In-Store Shopper
This role is less flexible but doesn’t require driving. You shop for items at one store and stage them for customer pickup. In-store shoppers are part-time employees, typically working set shifts.
Requirements to Become an Instacart Shopper
To qualify, you must:
- Be at least 18 years old
- Have a valid U.S. driver’s license (for full-service)
- Have access to a reliable vehicle and car insurance
- Own a smartphone capable of running the Instacart app for Android or iOS
- Pass a background check
- Be able to lift up to 40 lbs (groceries can get heavy)
How to Be a Shopper for Instacart
The sign-up process is quick and fully online:
- Visit Instacart’s shopper website
- Create an account and submit basic personal info
- Authorize a background check
- Download the app and complete in-app onboarding
- Start accepting batches once you're approved
Once you're in, you can set your availability, accept grocery batches, and start delivering. Payments are issued weekly via direct deposit, and shoppers keep 100% of their tips.
Is Instacart Shopper Worth It?
Many gig workers ask, is Instacart shopper worth it in 2025? It depends on your location, availability, and goals. In busy areas, top performers can earn $20–$30 per hour including tips. It’s not always predictable, but for side income, it remains a viable option.
Does Instacart Pay Well in 2025? A Closer Look at Driver Earnings
If you're considering delivering groceries as a side hustle or full-time gig, you’ve likely wondered: does Instacart pay well—and more importantly, can you make good money with Instacart?
The answer depends on your location, timing, and how much effort you put in. Here's a breakdown of what to expect in 2025.
How Much Does an Instacart Driver Make?
Most full-service shoppers are paid per order (or “batch”), which includes:
- A base payout (calculated by Instacart)
- A tip from the customer (100% goes to the shopper)
- Bonuses for heavy orders or promotional zones (if available)
On average:
- In busy metro areas, how much does an Instacart driver make per hour? Around $18–$25/hour including tips.
- In lower-demand suburban or rural areas, earnings can drop to $10–$16/hour, especially if tips are low or order volume is inconsistent.
Instacart does not guarantee hourly pay unless you’re working as an in-store shopper (a W-2 part-time role with limited hours and fixed base pay).
Factors That Impact Earnings
- Time of Day & Day of Week
Shopping during peak hours (evenings and weekends) leads to higher batch availability and tip potential. - Order Size
Larger orders pay more—especially those with multiple heavy items. Instacart offers additional pay for weight or complexity. - Tips
Tips are a significant portion of total pay. High-income zip codes tend to yield better-tipping customers. - Efficiency
Top earners know how to batch multiple orders, navigate stores quickly, and avoid low-paying gigs.
Can You Make Good Money With Instacart?
Yes—especially in cities like San Francisco, New York, Chicago, or Los Angeles. However, it requires strategy. Experienced shoppers often “cherry-pick” high-paying batches, avoid long waits at stores, and stick to zones with better payout trends.
If you're asking make money with Instacart shopper, it’s possible to earn over $1,000 per week—but that often requires working 40+ hours and targeting premium hours.
Is It Sustainable Long-Term?
Instacart is best for:
- Gig workers who want flexible side income
- People looking for short-term cash while between jobs
- Part-time earners who can shop efficiently in high-volume areas
It’s not ideal for those needing consistent, full-time income unless you're in a high-demand market and know how to optimize your time.
So, does Instacart pay well? It can—but success depends on where you shop, when you shop, and how strategically you work.
Instacart Benefits for Drivers: Flexibility, Tips, and Downsides
Thinking of becoming a shopper? It’s important to understand the real Instacart benefits—and the trade-offs—before committing. Whether you're supplementing income or using it as a primary job, here's what to expect from working with Instacart.
Key Benefits of Being an Instacart Shopper
1. Flexibility
The biggest perk is the ability to set your own hours. There are no shift minimums or schedules. You can log into the app whenever you want to work—whether that’s 2 hours a day or 8 hours on weekends.
2. Weekly Payouts
Instacart pays via direct deposit once a week, and you keep 100% of your tips. There’s also an option to cash out earnings instantly for a small fee.
3. Low Barrier to Entry
Compared to other jobs, it's easy to get started. If you meet the basic how to work at Instacart requirements (age, license, vehicle, smartphone), you can be earning within a week of signup.
4. Tips Boost Your Income
For most shoppers, tips make up 30–50% of total earnings. In high-income zip codes, this can significantly increase your hourly rate.
5. Be Your Own Boss
You control when and where you work. Want to work before class, on your lunch break, or just on weekends? Instacart fits into nearly any schedule.
Downsides of Being an Instacart Shopper
1. Income Is Not Guaranteed
Since you're an independent contractor, there's no base wage. If there are no orders available, you won’t earn anything. You’re responsible for tracking your hours and managing fluctuations in demand.
2. Wear and Tear on Your Vehicle
You’ll be driving frequently and possibly putting dozens of miles on your car daily. Gas, maintenance, and insurance costs come out of your pocket.
3. No Health or Employment Benefits
Unless you’re an in-store shopper (a W-2 employee with limited hours), you won't receive benefits like health insurance, sick days, or retirement contributions.
4. Variable Tips and Order Sizes
Not all customers tip well, and some orders pay very little. It takes practice and patience to learn how to pick the right batches.
Summary
Instacart benefits are clear for those seeking flexibility, fast payouts, and autonomy. But it’s not a perfect gig—it’s best for individuals who thrive in variable, self-directed environments and can optimize their routes and batches efficiently.
Does Instacart Make More Than DoorDash? Earning Potential Compared
If you're deciding between food delivery apps, one major question is: does Instacart make more than DoorDash for drivers? Both platforms offer flexible gig work, but their pay structures and order types are very different.
Let’s compare earnings, job experience, and what drivers are saying in 2025.
How Instacart Pays
Instacart pays drivers (called full-service shoppers) per batch, which may include one or more orders. Your total earnings per batch come from:
- Base pay
- Customer tips
- Bonuses or promotions (if available)
How much does an Instacart driver make? On average:
- $18–$25/hour in busy urban zones with tips
- $12–$16/hour in low-demand areas or slow times
Pay can spike when shopping during peak hours or when delivering in tip-friendly neighborhoods.
How DoorDash Pays
DoorDash pays per delivery using:
- Base pay (usually $2–$10)
- Customer tips
- Promos like Peak Pay or Challenges
DoorDash drivers (Dashers) typically deliver food, not groceries. Average earnings:
- $15–$22/hour with tips in strong markets
- Less in suburban or oversaturated areas
Tips are also crucial here, but deliveries are generally quicker and require less time than full grocery shopping.
Key Differences in Earnings
- Instacart orders take longer to complete (20–60 minutes) due to shopping and checkout, but offer higher batch payouts and tips.
- DoorDash deliveries are faster and more frequent, allowing drivers to complete more jobs per hour.
So, does Instacart pay well compared to DoorDash? Yes, but only if you choose high-paying batches and work during peak times.
Driver Preferences in 2025
- Drivers who enjoy shopping and don't mind carrying heavy groceries often prefer Instacart for the higher earnings per trip.
- Those who want faster-paced, shorter trips with fewer logistics often stick with DoorDash.
- Many gig workers now run both apps simultaneously to make money with Instacart and DoorDash, switching based on demand and payout visibility.
Bottom Line
Does Instacart make more than DoorDash? In many cases, yes—especially for large orders and generous tippers. But DoorDash offers more volume and less physical strain.
For the highest earning potential, drivers in 2025 are using multi-app strategies, picking the best orders from both Instacart and DoorDash depending on time of day and location.
Final Verdict: Is Instacart Worth It in 2025 for You?
With its convenience for customers and flexibility for drivers, Instacart remains one of the top platforms in the on-demand economy. But is it right for you? Let’s break down the value from both sides of the app.
For Shoppers
If you're a busy professional, a parent with no time to spare, or simply want to avoid long grocery lines, Instacart is worth it—with some caveats.
You’ll save time, access a wide range of stores, and enjoy the comfort of groceries delivered right to your door. But that convenience comes at a price. Between delivery fees, service charges, and occasional markups, you’ll pay more than you would in-store. And yes, Instacart prices are higher for many products compared to shelf pricing.
Still, if you value your time more than a few extra dollars, the trade-off is reasonable. Features like real-time shopper communication, contactless delivery, and store-wide availability make Instacart ideal for those who prioritize flexibility and convenience.
And don’t forget—you can test it risk-free with the Instacart free trial (14 days) and see if it fits your lifestyle.
For Drivers
If you’re asking is Instacart shopper worth it, the answer depends on your goals. It’s a viable side hustle for those looking to earn on their own schedule, especially in high-demand cities where batch payouts and tipping culture are strong.
Top performers can make good money with Instacart, especially if they:
- Know their local stores
- Work during peak times
- Learn to pick high-value batches
- Deliver in tip-friendly neighborhoods
While Instacart benefits include flexible hours, weekly pay, and driver autonomy, downsides like vehicle wear and inconsistent earnings make it less ideal for those seeking stable, full-time employment.
If you're comparing apps, does Instacart make more than DoorDash? It can—but success depends on your efficiency, market saturation, and willingness to shop and carry heavier orders.
Who Instacart Is Worth It For:
- Busy households or working professionals who value convenience over price
- Gig workers who enjoy shopping and prefer a less rushed, higher-paying alternative to food delivery
- People who live in Instacart’s high-demand metro areas with store variety and active users
Who It May Not Be Worth It For:
- Budget-conscious shoppers who prefer the lowest prices possible
- Drivers in rural or low-demand zones with few batches available
- Those who dislike physically shopping or carrying groceries
Is Instacart worth it in 2025? For the right shopper or driver—it absolutely can be. Just go in with clear expectations, know your options, and make choices that align with your time, goals, and lifestyle.
