25 Best AI Tools for Sales in 2025
Welcome to your ultimate guide to the 25 best AI tools for sales in 2025. In today's fast-paced and competitive market, sales teams are constantly under pressure to do more with less. The secret to unlocking unprecedented levels of productivity and success lies in leveraging the power of artificial intelligence. This comprehensive article will explore the top AI tools for sales that are revolutionizing the way sales professionals work, from prospecting and lead generation to closing deals and managing customer relationships.
Gone are the days of manual data entry, endless prospecting, and generic outreach. The modern sales landscape is all about data-driven insights, hyper-personalization, and intelligent automation. The right AI sales software can empower your team to work smarter, not harder, by automating repetitive tasks, providing real-time coaching, and delivering actionable insights that drive revenue growth. Whether you're a sales leader looking to equip your team with the best technology or a sales rep eager to boost your performance, this guide will help you navigate the ever-expanding world of AI tools for sales.
In this article, we'll dive deep into the features, benefits, and pricing of the top 25 AI sales tools on the market. We'll explore how these tools can help you streamline your workflows, enhance your customer relationships, and ultimately, drive more revenue. We'll also provide a detailed look at our number one pick, Trellus.ai, a groundbreaking platform that's changing the game for outbound sales teams. By the end of this guide, you'll have a clear understanding of the AI sales landscape and be well-equipped to choose the right tools for your team. So, grab a cup of coffee, and let's explore the future of sales, a future that is being written in the language of artificial intelligence.
1. Trellus.ai: The Ultimate AI Sales Coach for Outbound Teams
Taking the coveted number one spot in our list of the best AI tools for sales is Trellus.ai, a revolutionary platform that is transforming the world of outbound sales. In a sea of AI sales tools that focus on post-call analytics and reporting, Trellus.ai stands out by providing real-time, in-the-moment coaching to sales reps while they are on live calls. This innovative approach empowers reps to handle objections, navigate tough conversations, and close more deals with confidence.
Trellus.ai acts as a personal sales coach for every member of your team, listening to conversations and providing instant guidance on what to say and how to say it. The platform’s AI-powered engine analyzes the conversation in real-time, identifies key moments, and surfaces relevant talking points, battle cards, and objection-handling scripts exactly when they are needed. This means that even your newest reps can perform like seasoned veterans, armed with the collective knowledge and best practices of your entire sales organization.
One of the most powerful features of Trellus.ai is its parallel dialing capability, which allows reps to call up to five numbers simultaneously. This dramatically increases call volume and productivity, enabling your team to connect with more prospects in less time. The platform also includes voice agents that can be used for practice sessions, allowing reps to hone their skills in a safe and controlled environment before engaging with real prospects. This focus on continuous improvement and skill development is what makes Trellus.ai a truly indispensable tool for any outbound sales team.
But Trellus.ai is more than just a real-time coaching tool. It also provides a wealth of post-call analytics and insights, allowing sales leaders to track performance, identify trends, and provide targeted coaching to their teams. The platform’s conversation analytics and scoring features make it easy to see what’s working and what’s not, so you can continuously refine your sales process and drive better results. And with seamless integrations with popular sales engagement platforms like Salesloft, Outreach, and HubSpot, Trellus.ai fits perfectly into your existing tech stack.
In a world where artificial intelligence sales is becoming increasingly important, Trellus.ai is leading the charge with its innovative and effective approach to sales coaching. If you’re looking for a tool that will not only boost your team’s productivity but also help them become better salespeople, Trellus.ai is the clear winner. It’s the ultimate AI sales assistant for outbound teams, and it’s our top pick for the best AI tools for sales in 2025.
CRM & Sales Intelligence: The Foundation of Your Sales Stack
At the heart of every successful sales organization is a robust Customer Relationship Management (CRM) system. When you infuse that CRM with the power of artificial intelligence, you get a sales intelligence powerhouse that can transform your entire sales process. These tools provide a centralized hub for all your customer data and use AI to uncover valuable insights, prioritize leads, and automate key tasks.
2. Salesforce Einstein
Salesforce Einstein is the AI layer built into the world's #1 CRM platform. It's a comprehensive suite of AI technologies that brings predictive intelligence to your sales data. Einstein helps you identify your best leads, score opportunities, and forecast sales with incredible accuracy. It's a must-have for any enterprise sales team looking to get more out of their Salesforce investment.
Key Features:
•Opportunity and lead scoring
•Predictive forecasting
•Automated activity capture
•Conversation insights
Pricing: Available as an add-on to Salesforce Sales Cloud, with pricing varying based on your edition.
Best For: Enterprise sales teams already using Salesforce.
3. HubSpot Sales Hub
HubSpot Sales Hub is an all-in-one sales platform that combines a powerful CRM with a suite of AI-powered sales tools. It's designed to help sales teams of all sizes grow better by providing them with the tools they need to be more efficient and effective. From sales engagement and deal management to reporting and analytics, Sales Hub has everything you need to build a modern sales process. The platform's sales automation tools are particularly noteworthy.
Key Features:
•AI-powered sales engagement
•Deal and pipeline management
•Conversation intelligence
•Sales analytics and reporting
Pricing: Starts with a free plan, with paid plans ranging from $15 to $150 per seat per month.
Best For: Small to medium-sized businesses looking for an integrated sales and marketing platform.
Revenue Intelligence & Conversation Analytics: Uncover the Voice of the Customer
Understanding what your customers are saying is crucial for sales success. Revenue intelligence and conversation analytics tools use AI to record, transcribe, and analyze sales calls and meetings, providing you with a wealth of insights into what works and what doesn't. These tools help you coach your team, replicate winning behaviors, and make data-driven decisions.
4. Gong.io
Gong.io is the leader in the revenue intelligence space. It captures and analyzes every customer interaction, from calls and emails to meetings and video conferences. Gong's AI-powered engine provides deep insights into your sales conversations, helping you understand what separates your top performers from the rest. It's an invaluable tool for sales coaching, deal visibility, and strategic decision-making.
Key Features:
•Conversation and revenue intelligence
•AI-powered coaching
•Deal and pipeline visibility
•Market and competitive intelligence
Pricing: Custom pricing based on the number of users.
Best For: Sales teams of all sizes that want to make data-driven decisions based on customer conversations.
5. Clari
Clari is a revenue operations platform that uses AI to provide end-to-end visibility into your sales process. It helps you forecast with accuracy, manage your pipeline, and identify risks and opportunities in your deals. Clari's AI-powered insights help you run a more predictable and efficient revenue process. The platform's predictive sales analytics are a key differentiator.
Key Features:
•Revenue forecasting and pipeline management
•Deal inspection and health scoring
•Conversation and activity intelligence
•AI-powered revenue insights
Pricing: Custom pricing based on your specific needs.
Best For: Revenue operations teams focused on improving forecast accuracy and pipeline management.
Sales Engagement & Outreach: Automate and Personalize Your Communication
Sales engagement platforms are the workhorses of the modern sales team. They help you automate and personalize your outreach at scale, so you can connect with more prospects and book more meetings. When you add AI to the mix, these platforms become even more powerful, helping you send the right message to the right person at the right time.
6. Apollo.io
Apollo.io is a leading sales intelligence and engagement platform that helps you find, contact, and close your ideal customers. It has a massive database of B2B contacts and companies, and its AI-powered tools help you build highly targeted lead lists and automate your outreach. Apollo.io is a favorite among B2B sales teams for its comprehensive features and affordable pricing. The platform's AI lead generation capabilities are a major draw for users.
Key Features:
•B2B contact and company database
•AI-powered lead scoring and segmentation
•Email and sequence automation
•Sales engagement and analytics
Pricing: Free plan available, with paid plans starting at $49 per user per month.
Best For: B2B sales teams focused on outbound prospecting and lead generation.
7. Outreach.io
Outreach.io is an enterprise-grade sales engagement platform that helps you orchestrate and automate your entire sales process. It's a powerful tool for managing complex sales cycles and coordinating large sales teams. Outreach's AI-powered features help you optimize your sales sequences, personalize your messaging, and get real-time insights into what's working.
Key Features:
•AI-powered sales sequences
•Conversation intelligence
•Deal management and forecasting
•Sales coaching and analytics
Pricing: Custom pricing based on your specific needs.
Best For: Enterprise sales teams with complex sales processes.
8. Reply.io
Reply.io is a sales engagement platform that helps you automate your multi-channel outreach and generate more leads. It's a great tool for SMBs that want to scale their outbound sales efforts without breaking the bank. Reply.io's AI-powered features help you personalize your emails, find the best time to send them, and track your results.
Key Features:
•Multi-channel sales sequences
•AI-powered email personalization
•Meeting scheduling automation
•A/B testing and analytics
Pricing: Starts at $60 per user per month.
Best For: SMBs looking for an affordable and easy-to-use sales engagement platform.
Lead Generation & Data Enrichment: Fuel Your Pipeline with Quality Data
Your sales team is only as good as the data they have. Lead generation and data enrichment tools use AI to help you find your ideal customers, build accurate lead lists, and enrich your data with valuable insights. These tools are essential for fueling your sales pipeline and ensuring that your team is always working with the best possible leads.
9. Clay
Clay is a powerful data enrichment and automation platform that helps you build highly targeted lead lists and personalize your outreach at scale. It uses AI to pull data from over 50 sources, giving you a 360-degree view of your prospects. Clay's flexible workflow builder allows you to create custom data enrichment and lead scoring models, so you can focus your efforts on the most promising leads.
Key Features:
•AI-powered data enrichment
•Lead scoring and qualification
•Personalized messaging at scale
•Custom data workflows
Pricing: Starts at $149 per month.
Best For: Sales teams that need to build highly targeted lead lists and personalize their outreach.
10. Seamless.AI
Seamless.AI is a real-time search engine for B2B contact and company information. It helps you find the direct dials and email addresses of your ideal customers, so you can connect with them directly. Seamless.AI's AI-powered engine verifies contact information in real-time, ensuring that you always have the most accurate data.
Key Features:
•Real-time B2B contact search
•Contact and company data enrichment
•Chrome extension for prospecting
•CRM integration
Pricing: Starts at $147 per month.
Best For: Sales teams that need accurate contact information for their outbound prospecting efforts.
Meeting & Call Management: Make Every Conversation Count
Sales reps spend a significant amount of their time in meetings and on calls. AI-powered meeting and call management tools help them make the most of every conversation by automating note-taking, providing real-time transcription, and surfacing key insights. These tools free up reps to focus on the conversation, rather than on taking notes, and they provide a valuable record of every interaction.
11. Otter.ai
Otter.ai is a popular AI-powered transcription service that provides real-time transcription of your meetings and calls. It's a great tool for sales reps who want to have a searchable record of their conversations. Otter.ai's AI engine can identify different speakers, generate summary keywords, and even create a summary of the conversation. The use of machine learning sales technology is evident in its transcription accuracy.
Key Features:
•Real-time transcription
•Speaker identification
•Summary keywords and summary
•Searchable conversation library
Pricing: Free plan available, with paid plans starting at $10 per user per month.
Best For: Sales reps who want to have a searchable record of their meetings and calls.
12. Fathom
Fathom is an AI meeting assistant that records, transcribes, and summarizes your sales calls. It's designed to help you focus on the conversation, not on taking notes. Fathom's AI-powered features help you highlight key moments, create and share video clips, and automatically sync your notes to your CRM. This tool can significantly improve sales productivity.
Key Features:
•AI-powered meeting recording and transcription
•Automated call summaries
•CRM integration
•Meeting highlights and video clips
Pricing: Free plan available.
Best For: Sales reps who want to automate their meeting documentation and follow-up.
13. Chorus (by ZoomInfo)
Chorus is a conversation intelligence platform that helps you get the most out of your sales calls. It records, transcribes, and analyzes your conversations, providing you with insights into what's working and what's not. Chorus's AI-powered engine can identify key topics, track talk-time, and even score your calls based on best practices.
Key Features:
•Conversation recording and analysis
•AI-powered coaching and feedback
•Deal and pipeline visibility
•Market and competitive intelligence
Pricing: Custom pricing as part of the ZoomInfo platform.
Best For: Enterprise sales teams that want to use conversation intelligence to improve their performance.
Content Creation & Personalization: Craft the Perfect Message
In the world of sales, words matter. Content creation and personalization tools use AI to help you craft the perfect message for every prospect. From writing compelling emails to generating engaging social media posts, these tools can help you save time, improve your writing, and connect with your audience on a more personal level.
14. Lavender
Lavender is an AI-powered email coach that helps you write better sales emails. It integrates with your email client and provides real-time feedback on your writing, helping you improve your tone, clarity, and effectiveness. Lavender's AI engine can also help you personalize your emails at scale, so you can send the right message to the right person every time. This is a great example of AI sales coaching in action.
Key Features:
•Real-time email coaching
•AI-powered personalization
•Tone and sentiment analysis
•Email scoring and analytics
Pricing: Free plan available, with paid plans starting at $27 per month.
Best For: Sales reps who want to improve their email writing skills and get more replies.
15. Jasper AI
Jasper AI is a powerful AI writing assistant that can help you create all kinds of sales and marketing content. From blog posts and social media updates to email newsletters and ad copy, Jasper can help you generate high-quality content in minutes. It's a great tool for sales teams that need to create a lot of content but don't have a dedicated writing team.
Key Features:
•AI-powered content generation
•Multiple content templates
•Brand voice and style guide
•Plagiarism checker
Pricing: Starts at $49 per month.
Best For: Sales and marketing teams that need to create a high volume of content.
16. Copy.ai
Copy.ai is another popular AI writing tool that can help you generate all kinds of sales and marketing copy. It's particularly good at creating short-form content like headlines, social media posts, and ad copy. Copy.ai's AI-powered engine can generate multiple variations of your copy, so you can A/B test different messages and see what resonates with your audience.
Key Features:
•AI-powered copy generation
•Multiple copy templates
•A/B testing and optimization
•Chrome extension
Pricing: Free plan available, with paid plans starting at $49 per month.
Best For: Sales and marketing teams that need to create a lot of short-form copy.
Buyer Enablement & Demo Automation: Empower Your Prospects
In today's B2B sales world, buyers want to self-educate. Buyer enablement and demo automation tools use AI to create interactive and personalized experiences that allow prospects to learn about your product on their own terms. This not only frees up your sales team's time but also creates a more engaging and effective buying experience.
17. Consensus
Consensus is a leader in the demo automation space. It allows you to create interactive video demos that are personalized to each viewer's interests and needs. Consensus's AI-powered platform, Claraty, helps you create the perfect demo by providing data-backed best practices and intelligent recommendations. This is a great way to improve customer engagement.
Key Features:
•Interactive video demos
•AI-powered demo creation
•Demo analytics and insights
•Buyer enablement tools
Pricing: Custom pricing based on your specific needs.
Best For: B2B companies with complex products that require a demo.
Customer Support & Chatbots: Your 24/7 Sales Assistant
Customer support and chatbot tools use AI to provide instant support to your customers and prospects. These tools can answer common questions, qualify leads, and even book meetings, freeing up your sales team to focus on more high-value activities. The use of conversational AI sales is a growing trend in this category.
18. Dialpad AI
Dialpad AI is an AI-powered business phone system that provides real-time transcription and sentiment analysis of your sales calls. It can also provide real-time coaching to your reps, helping them handle objections and close more deals. Dialpad AI is a great tool for sales teams that want to get more out of their phone calls.
Key Features:
•Real-time transcription and sentiment analysis
•AI-powered coaching
•Call routing and analytics
•Voice intelligence
Pricing: Starts at $15 per user per month.
Best For: Sales teams that make a high volume of phone calls.
19. Intercom AI
Intercom is a customer communications platform that uses AI to help you engage with your customers and prospects. Its AI-powered chatbot can qualify leads, answer common questions, and route conversations to the right sales rep. Intercom is a great tool for sales teams that want to provide instant support to their website visitors.
Key Features:
•AI-powered chatbot
•Lead qualification and routing
•Conversation analytics
•Multi-channel support
Pricing: Starts at $29 per seat per month.
Best For: Sales teams that want to engage with their website visitors in real-time.
Other Essential AI Sales Tools
To round out our list of the 25 best AI tools for sales, here are some other essential tools that can help you take your sales game to the next level. These tools cover a range of functions, from meeting intelligence and sales engagement to data enrichment and contact discovery.
20. Avoma
Avoma is a meeting intelligence platform that helps you get more out of your sales calls. It records, transcribes, and analyzes your conversations, providing you with insights into what’s working and what’s not. Avoma’s AI-powered engine can identify key topics, track talk-time, and even score your calls based on best practices. This is a great tool for improving your team’s sales pipeline management.
Key Features:
•Conversation recording and analysis
•AI-powered coaching and feedback
•Deal and pipeline visibility
•Market and competitive intelligence
Pricing: Free plan available, with paid plans starting at $19 per user per month.
Best For: Sales teams that want to use conversation intelligence to improve their performance.
21. Salesloft
Salesloft is a leading sales engagement platform that helps you automate and personalize your outreach at scale. Its AI-powered engine, Conductor, provides real-time guidance to your reps, helping them say the right thing at the right time. Salesloft is a powerful tool for managing complex sales cycles and coordinating large sales teams. This platform is a great example of sales enablement in action.
Key Features:
•AI-powered sales sequences
•Conversation intelligence
•Deal management and forecasting
•Sales coaching and analytics
Pricing: Custom pricing based on your specific needs.
Best For: Enterprise sales teams with complex sales processes.
22. Instantly.ai
Instantly.ai is a cold email automation platform that helps you scale your outbound sales efforts. It allows you to connect an unlimited number of email accounts and use its AI-powered features to personalize your outreach and improve your deliverability. Instantly.ai is a great tool for agencies and businesses that are focused on cold email outreach.
Key Features:
•Unlimited email accounts
•AI-powered personalization
•Deliverability and warm-up tools
•Lead database and analytics
Pricing: Starts at $37 per month.
Best For: Businesses and agencies focused on cold email outreach.
23. Regie.ai
Regie.ai is an all-in-one AI sales platform that helps you write, send, and track your sales emails. It uses AI to generate personalized emails, create sales sequences, and track your results. Regie.ai is a great tool for sales teams that want to automate their email outreach and improve their efficiency.
Key Features:
•AI-powered email generation
•Sales sequence automation
•A/B testing and analytics
•CRM integration
Pricing: Custom pricing based on your specific needs.
Best For: Sales teams that want to automate their email outreach.
24. Fireflies.ai
Fireflies.ai is another popular AI meeting assistant that records, transcribes, and analyzes your sales calls. It integrates with all the major video conferencing platforms and can automatically create a searchable record of all your conversations. Fireflies.ai is a great tool for sales teams that want to have a centralized library of their sales calls. This tool can contribute to revenue optimization.
Key Features:
•AI-powered meeting recording and transcription
•Automated call summaries
•CRM integration
•Searchable conversation library
Pricing: Free plan available, with paid plans starting at $10 per user per month.
Best For: Sales teams that want to have a searchable record of their meetings and calls.
25. Cognism
Cognism is a B2B contact database and sales intelligence platform that helps you find and connect with your ideal customers. It has a massive database of GDPR-compliant contact data, and its AI-powered tools help you build targeted lead lists and enrich your data. Cognism is a great tool for B2B sales teams that need high-quality contact data for their outbound prospecting efforts. This platform is a key part of the digital transformation of sales.
Key Features:
•Global B2B contact database
•Real-time data verification
•Intent data and sales triggers
•CRM integration
Pricing: Custom pricing based on your specific needs.
Best For: B2B sales teams that need high-quality, compliant contact data.
Conclusion: The Future of Sales is AI
The world of sales is undergoing a massive transformation, and artificial intelligence is at the heart of it. The AI tools for sales that we’ve covered in this article are just the tip of the iceberg. As AI technology continues to evolve, we can expect to see even more innovative and powerful tools that will help sales teams be more efficient, effective, and successful.
Choosing the right AI sales software for your team can be a daunting task, but it’s a crucial one. The right tools can make all the difference, helping you to streamline your processes, empower your team, and ultimately, drive more revenue. Whether you’re looking for a real-time sales coach like Trellus.ai, a powerful CRM like Salesforce Einstein, or a comprehensive sales engagement platform like Outreach.io, there’s an AI tool out there that can help you achieve your goals.
The future of sales is here, and it’s powered by AI. By embracing these new technologies and incorporating them into your sales process, you can give your team the competitive edge they need to succeed in 2025 and beyond. So, take the time to explore the tools we’ve covered in this article, and start building your AI-powered sales stack today. Your journey towards customer acquisition and business intelligence starts now.
How to Choose the Right AI Sales Tool for Your Team
With so many AI tools for sales on the market, choosing the right one for your team can be a daunting task. The key is to start by understanding your team's specific needs and challenges. Are you struggling with lead generation? Do you need to improve your sales coaching? Are you looking for a better way to forecast your sales? Once you have a clear understanding of your needs, you can start to evaluate different tools based on their features, pricing, and integrations.
Here are some key factors to consider when choosing an AI sales tool:
•Your Sales Process: The right tool should align with your existing sales process and workflows. Look for tools that can be customized to fit your unique needs and that can integrate with your existing CRM and other sales tools.
•Your Team's Skills: Consider the technical skills of your team. Some tools are more complex than others and may require a dedicated administrator. Look for tools that are easy to use and that provide good training and support.
•Your Budget: AI sales tools can range in price from free to thousands of dollars per month. Determine your budget before you start your search, and look for tools that provide a good return on investment.
•Your Goals: What do you want to achieve with an AI sales tool? Do you want to increase your lead conversion rate? Do you want to improve your sales coaching? Do you want to get more accurate sales forecasts? Choose a tool that is designed to help you achieve your specific goals.
By taking the time to carefully evaluate your options, you can choose the right AI sales tool for your team and set yourself up for success in the age of AI-powered sales. The impact on your marketing automation and overall sales productivity can be significant.
The Future of AI in Sales: What to Expect in 2025 and Beyond
The world of sales is in a constant state of evolution, and artificial intelligence is the primary catalyst for this change. The AI tools for sales we've explored in this article are just the beginning. As we look to 2025 and beyond, we can expect to see even more sophisticated and powerful AI-driven solutions that will further transform the sales landscape. The integration of AI sales software will become even more seamless, moving from standalone tools to fully integrated components of a unified sales and marketing ecosystem.
One of the most significant trends we can expect to see is the rise of the AI sales assistant. These intelligent assistants will go beyond simple task automation and will become true partners to sales reps, providing proactive guidance, strategic insights, and even emotional support. Imagine an AI assistant that can not only schedule your meetings and draft your emails but also analyze your pipeline, identify at-risk deals, and suggest the next best action to move a deal forward. This level of proactive support will free up sales reps to focus on what they do best: building relationships and closing deals.
Another area where we can expect to see significant advancements is in the use of predictive sales analytics. Future AI tools will be able to analyze vast amounts of data from a wide range of sources, including your CRM, email, social media, and even the open web, to provide incredibly accurate sales forecasts. These tools will not only tell you what you're likely to sell but also why, providing deep insights into the factors that are driving your sales performance. This will allow sales leaders to make more informed decisions and to be more proactive in managing their business.
The use of conversational AI sales will also become more widespread. We'll see more sophisticated chatbots and voice assistants that can handle a wider range of sales tasks, from initial lead qualification to post-sale customer support. These AI-powered agents will be able to have more natural and human-like conversations, providing a more engaging and effective experience for customers. This will be a critical component of customer acquisition strategies in the future.
Finally, we can expect to see a greater emphasis on the ethical and responsible use of AI in sales. As AI becomes more powerful, it will be more important than ever to ensure that it is being used in a way that is fair, transparent, and respectful of customer privacy. The most successful sales organizations will be those that can strike the right balance between leveraging the power of AI and maintaining a human-centric approach to sales. The future of sales is not about replacing salespeople with robots; it's about empowering them with the tools and insights they need to be more successful. The journey of digital transformation in sales is just beginning, and the possibilities are endless.
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