Ask any hiring manager on what skill sets they are looking for in candidates and inevitably a major requirement is around how AI can be implemented in workflows.
As we move into second half of 2025 marketers are facing a challenge of keeping upto date with the latest AI trends and implementing them effectively for their marketing campaigns.
Would you bet on a chef to deliver you the best chicken entree for your buck when they have a Michelin certification versus having none.
Similar is the case with AI Marketing courses; they enable companies and human resource alike to stay upto pace with the latest innovations and how they can enable Marketing Departments.
The best AI Marketing courses don't just teach you theory, they teach you the practical hand-on applicable activities which will differentiate between an effective and ineffective marketing function.
Whether you’re aiming to automate campaigns, personalize customer experiences, or unlock new insights from data, up-to-date AI marketing courses provide the knowledge and hands-on skills you need to thrive.
In this ultimate guide, you’ll discover a curated selection of 30 top-rated AI marketing courses; each chosen for its commitment to relevant, actionable content that evolves alongside the industry.
Get ready to skill up, stand out, and lead the way as AI transforms the marketing landscape.
1. AI for Everyone – Coursera (Andrew Ng)
AI for Everyone by Andrew Ng is a foundational course that introduces non-technical professionals to the world of artificial intelligence.
The course explains what AI can and cannot do, how it’s changing industries, and how you can leverage it in your marketing strategies. With real-world examples and clear language, it’s perfect for marketers who want to understand AI’s business potential without diving into code.
Who It’s For:
Marketers, business leaders, and anyone interested in AI basics.
What topics it covers:
AI concepts, business applications, workflow, and societal impact.
Online, in person, or both:
Online
Exam Required?
No (quizzes and assignments included)
Course Duration:
4 weeks (self-paced)
How Many Hours Of Instruction:
8 hours
Eligibility Requirements:
None
Price:
Free to audit (fee for certificate)
Modules:
- What is AI?
- Building AI Projects
- Building AI in your company
- AI & Society
Take The Course:
AI for Everyone – Coursera
2. AI in Digital Marketing – Udemy
AI in Digital Marketing on Udemy is a practical course that dives into using AI tools for SEO, content creation, and campaign automation. It’s perfect for marketers who want to get hands-on with the latest AI technologies and see immediate results in their marketing efforts. The course features real-world case studies and actionable strategies to help you stay ahead of the competition.
Who It’s For:
Digital marketers, content creators, and business owners.
What topics it covers:
AI-powered SEO, content automation, chatbot marketing, and predictive analytics.
Online, in person, or both:
Online
Exam Required?
No
Course Duration:
Self-paced
How Many Hours Of Instruction:
3.5 hours
Eligibility Requirements:
None
Price:
$129.99
Take The Course:
AI in Digital Marketing – Udemy
3. HubSpot Academy: AI-Powered Marketing
HubSpot Academy’s AI-Powered Marketing course is a free, beginner-friendly program that helps marketers understand and use AI within the HubSpot ecosystem. The course covers the basics of AI and machine learning and demonstrates how to leverage these technologies for smarter marketing automation, personalization, and content creation.
Who It’s For:
Marketers, sales professionals, and HubSpot users.
What topics it covers:
AI basics, marketing automation, personalization, and HubSpot AI tools.
Online, in person, or both:
Online
Exam Required?
Yes (final quiz for certification)
Course Duration:
Self-paced
How Many Hours Of Instruction:
1-2 hours
Eligibility Requirements:
None
Price:
Free
Take The Course:
AI-Powered Marketing – HubSpot Academy
4. LinkedIn Learning: Artificial Intelligence for Marketing
This LinkedIn Learning course provides a practical overview of how AI is transforming marketing. It covers AI-driven analytics, personalization, and automation, equipping marketers with the skills to use AI tools effectively in their campaigns. The course is suitable for both beginners and experienced professionals looking to upgrade their skills.
Who It’s For:
Marketing professionals, analysts, and business owners.
What topics it covers:
AI analytics, personalization, automation, and case studies.
Online, in person, or both:
Online
Exam Required?
No (quiz included)
Course Duration:
Self-paced
How Many Hours Of Instruction:
1 hour
Eligibility Requirements:
None
Price:
Requires LinkedIn Learning subscription (free trial available)
Take The Course:
Artificial Intelligence for Marketing – LinkedIn Learning
5. Google Digital Garage: AI Fundamentals for Marketers
Google Digital Garage’s AI Fundamentals for Marketers is a free course designed to introduce marketers to the basics of artificial intelligence. The course focuses on how AI can be used to optimize campaigns, analyze data, and improve customer targeting. It’s a great starting point for anyone new to AI in marketing.
Who It’s For:
Marketers, small business owners, and students.
What topics it covers:
AI basics, campaign optimization, data analysis, and targeting.
Online, in person, or both:
Online
Exam Required?
Yes (final assessment for certification)
Course Duration:
Self-paced
How Many Hours Of Instruction:
2 hours
Eligibility Requirements:
None
Price:
Free
Take The Course:
AI Fundamentals for Marketers – Google Digital Garage
6. MIT Sloan: Artificial Intelligence – Implications for Business Strategy
This executive program from MIT Sloan explores how AI can be integrated into business strategies, with a strong focus on marketing applications. It’s designed for business leaders and marketers who want to drive innovation and gain a competitive edge through AI adoption. The course combines academic rigor with practical frameworks and real-world examples.
Who It’s For:
Executives, senior marketers, and business strategists.
What topics it covers:
AI strategy, business transformation, marketing innovation, and case studies.
Online, in person, or both:
Online
Exam Required?
Yes (assignments and final project)
Course Duration:
6 weeks
How Many Hours Of Instruction:
6-8 hours per week
Eligibility Requirements:
Professional experience recommended
Price:
Paid (approx. $3,200)
Take The Course:
Artificial Intelligence: Implications for Business Strategy – MIT Sloan
7. DataCamp: AI for Marketers
DataCamp’s AI for Marketers course offers hands-on training in using AI for customer segmentation, targeting, and campaign optimization. It’s ideal for marketers who want to learn by doing, with interactive exercises and real-world datasets. The course covers both the theory and practical application of AI in marketing.
Who It’s For:
Digital marketers, data analysts, and marketing managers.
What topics it covers:
Customer segmentation, targeting, campaign optimization, and data analysis.
Online, in person, or both:
Online
Exam Required?
No (quizzes and projects included)
Course Duration:
Self-paced
How Many Hours Of Instruction:
4 hours
Eligibility Requirements:
None
Price:
Requires DataCamp subscription
Take The Course:
AI for Marketers – DataCamp
8. Simplilearn: AI and Machine Learning for Marketers
Simplilearn’s AI and Machine Learning for Marketers course is a comprehensive program covering the latest AI tools and machine learning models used in marketing. It’s perfect for professionals seeking to master predictive analytics, customer segmentation, and campaign automation. The course combines video lectures, hands-on projects, and live sessions with industry experts.
Who It’s For:
Marketers, analysts, and data-driven professionals.
What topics it covers:
AI tools, machine learning, predictive analytics, segmentation, and automation.
Online, in person, or both:
Online
Exam Required?
Yes (final assessment)
Course Duration:
3 months (flexible schedule)
How Many Hours Of Instruction:
40+ hours
Eligibility Requirements:
Basic marketing knowledge
Price:
Paid (varies, starting around $799)
Take The Course:
AI and Machine Learning for Marketers – Simplilearn
9. Udacity: AI Product Manager Nanodegree
Udacity’s AI Product Manager Nanodegree is designed for professionals who want to build and manage AI-powered marketing products. The course covers everything from identifying AI opportunities to designing and launching AI-driven solutions. It’s ideal for marketers and product managers looking to lead AI initiatives in their organizations.
Who It’s For:
Product managers, marketers, and business leaders.
What topics it covers:
AI product development, opportunity identification, data strategy, and go-to-market planning.
Online, in person, or both:
Online
Exam Required?
Yes (project-based assessments)
Course Duration:
3 months (10 hours/week)
How Many Hours Of Instruction:
Approx. 40 hours
Eligibility Requirements:
No coding required; business experience recommended
Price:
Paid (approx. $1,197)
Take The Course:
AI Product Manager Nanodegree – Udacity
10. FutureLearn: AI for Digital Marketing
FutureLearn’s AI for Digital Marketing course explores how artificial intelligence is reshaping digital marketing strategies. It’s designed for marketers who want to understand AI’s impact on content, advertising, and customer journey mapping. The course features expert instructors and interactive discussions.
Who It’s For:
Digital marketers, content creators, and business owners.
What topics it covers:
AI in content marketing, advertising, customer journey, and personalization.
Online, in person, or both:
Online
Exam Required?
No (quizzes included)
Course Duration:
2 weeks (3 hours/week)
How Many Hours Of Instruction:
6 hours
Eligibility Requirements:
None
Price:
Free to join (fee for certificate)
Take The Course:
AI for Digital Marketing – FutureLearn
11. edX: Artificial Intelligence in Marketing (IIMBx)
Offered by IIM Bangalore on edX, this course provides a strategic overview of how AI is transforming marketing. It covers case studies, frameworks, and practical tools for applying AI in real-world scenarios. Marketers will learn to use AI for customer insights, campaign optimization, and more.
Who It’s For:
Marketers, business strategists, and MBA students.
What topics it covers:
AI frameworks, case studies, customer insights, and campaign optimization.
Online, in person, or both:
Online
Exam Required?
Yes (assignments and final exam)
Course Duration:
6 weeks (2-4 hours/week)
How Many Hours Of Instruction:
12-24 hours
Eligibility Requirements:
None
Price:
Free to audit (fee for certificate)
Take The Course:
Artificial Intelligence in Marketing – edX
12. Coursera: Marketing Analytics with AI
This Coursera course blends marketing analytics with AI-driven techniques to help marketers extract actionable insights from data. It’s designed for professionals who want to leverage AI for better decision-making and campaign performance. The curriculum includes real-world case studies and hands-on projects.
Who It’s For:
Marketing analysts, digital marketers, and business professionals.
What topics it covers:
Marketing analytics, AI techniques, data-driven decision-making.
Online, in person, or both:
Online
Exam Required?
Quizzes and assignments
Course Duration:
4 weeks (self-paced)
How Many Hours Of Instruction:
12 hours
Eligibility Requirements:
None
Price:
Free to audit (fee for certificate)
Take The Course:
Marketing Analytics with AI – Coursera
